Updated Headshots and Branding in Los Angeles with Emily Winnie
Hello, friends! As we step into a brand-new year, there’s an undeniable energy in the air. It’s a time to reset, refocus, and set the tone for what’s ahead. Whether you’re self-employed, running a small business, or working in a corporate setting, Q1 is the perfect opportunity to give your brand a refresh. Whether that’s new Headshots or a set of Branding Photos, I’m here to guide you through what needs updating to start strong in the new year—and why it’s important.
1. LinkedIn: The Ultimate Professional First Impression
LinkedIn is the cornerstone of your professional identity. It’s the first place recruiters, clients, and colleagues look to get to know you. Freshening up your LinkedIn profile with updated achievements, new skills, and (of course) an updated headshot is key. As a Santa Monica headshot photographer, I can’t stress enough how a crisp, professional headshot can elevate your profile and make you stand out.
Think about it: If your LinkedIn photo looks outdated or doesn’t reflect your current style or confidence, it might send the wrong message. Start the year with a headshot that feels like you—polished, professional, and approachable!
2. Company Websites: The Digital Front Door
Your company’s website, or your personal one if you’re self-employed, is often the first place potential clients or customers land. An outdated website can send the wrong message about your brand. Make sure your “About” page is current, your services reflect any new offerings, and your visuals are on point.
For those of you who are small business owners, updated headshots and branding images make all the difference. As a Los Angeles branding photographer, I’ve helped countless businesses refresh their online presence with vibrant, high-quality images. Trust me, fresh visuals are a game-changer.
3. Social Media: Instagram & Facebook
We all know social media is a window into your world. But if your Instagram and Facebook haven’t seen new content in weeks (or months), your audience might wonder if you’re still active. Regularly updated photos, reels, and stories keep you relevant and relatable.
Whether you’re posting behind-the-scenes content, sharing headshots from a recent shoot, or showing off your latest projects, consistency is everything. Social media isn’t just for visibility—it’s about building trust and connection.
4. Print Marketing: It Still Matters!
Even in a digital age, print marketing like brochures, flyers, and business cards has its place. If these materials are outdated, it’s time for a refresh. Adding new headshots or updated team photos can make your print collateral feel current and professional.
For businesses in Los Angeles and beyond, branding photography that highlights your team and services ensures your marketing materials resonate with your audience.
5. Digital Marketing: Where the Magic Happens
From email campaigns to digital ads, your marketing efforts need fresh content every quarter. A new headshot or updated product images can breathe life into your campaigns and make them more engaging.
When you invest in professional branding photography, like the kind I offer as a Los Angeles branding photographer, you’re equipping your business with the tools to stand out online. Don’t underestimate the power of new visuals to captivate your audience.
Why Quarterly Updates Matter
If you’re active on social media or have your own website, updating content quarterly is a must. Why? Because it keeps your audience engaged and informed. New content signals growth, relevance, and attention to detail. It also helps you stay top-of-mind with your audience.
So, as you kick off the new year, take a moment to assess your brand. Whether it’s your LinkedIn headshot, website imagery, or Instagram feed, starting fresh can set the tone for a successful year ahead.
And if you’re ready to take your branding to the next level, let’s chat! I’d love to help you shine in 2024!
Cheers to a bright and successful year ahead!
